Why use Data-Driven Recommendations?Launched in November 2015 to a select group of publishers, JW Platform Data-Driven Recommendations:
- Increase content plays and monetization opportunities where ads are present.
- Use existing content connections and viewer activity to simplify your publishing workflow and increase revenue.
- Provide your viewers with automatically-curated video suggestions that increase audience engagement and are continually updating based on interaction data and content traits.
JW Player In-Player Overlay — Available in Nov 2015 Release
FEATURE SPOTLIGHT: Your New ‘Right Now’ viewIn the fast-paced (and short-attention-span!) publishing world, we know that you are always searching for a quick and easy way to check what’s going on “right now” with your content campaigns. How many times have you realized a video was trending after the moment passed and your audience moved on? Static dashboard tools with stale data can’t solve for this use-case.
In this age of information, analytics are king. Content providers like to know how their products are being used and when people are using specific features. It comes as no surprise that many providers want to know how their videos are being watched so they can improve the viewing experience. Surely, knowing your audience and their viewing habits are a sure fire way to keep everybody happy.
Today, we are proud to announce the public release of JW Player 6! JW6 is JW Player’s biggest update yet, containing tons of new or enhanced functionality. This blog post highlights the most important ones, including a redesigned interface, move to HTML5 first and support for Apple's HTTP Live Streaming in Flash.
Here at LongTail, we have a unique opportunity to observe and understand how video is being watched over the Internet. Our popular video player (JW Player) and video hosting platform (Bits on the Run) provide us with insight on video and device viewing habits. With the increasing popularity of tablets, we decided to have a closer look at just how this new class of devices account for video consumption across the Internet.
Online video is slowing becoming ubiquitous - used more and more by publishers to promote their products and services to their customers. So how do you measure just how ubiquitous it has become? Our Answer: Video Analytics.
It is becoming increasingly important to analyze video performance. For example, retailers want to know if their video marketing efforts increase sales. Publishers want to know which type of videos (and accompanying advertisements) have the greatest return on investment. Foundations want to know if their video bulletins are successfully increasing awareness of their mission. Analytics are both intriguing and insightful across many industries.