The State of JW Player

Highlights, data, and fun facts from 2017

As the New Year begins, we’ve put together a snapshot of what JW Player has been up to in the last 12 months. 2017 was a huge year for our company as we sped up our growth, doubled the size of our staff, developed 36+ new features, and brought video to more screens than ever.

The industry’s moving rapidly—and we’re in the fast lane. Here are highlights from our year in video.

Not All Video Plays Are Created Equal

From JW Player's “Anatomy of a Video” Series

There’s a common misconception in the world of video: Most people think a video play is just a video play. Click a button and the content begins.

But there’s much more to it.

The definition of a play depends on who you’re asking and what you’re measuring. Here at JW Player, we believe that not all plays are created equal, and it’s important to understand what these differences are. Knowing how to evaluate the quality of a play is key to increasing views and engagement.

Forrester Infographic: What Are the Savings and Benefits of Using the JW Player Solution?

Quantifying the financial impact of adopting a new technical solution is extremely challenging. The buying process tasks publishers with complicated product trials, and translating them into real world results is tricky and often unreliable. Luckily, we have commissioned Forrester Consulting, an independent research firm, to evaluate the Total Economic Impact™ of JW Player and calculate the value JW customers have experienced by using our solution. This infographic highlights the tangible benefits that impact the bottom and top line of publishers using JW Player.

Up Next in Your Player

How JW Player’s Recommendations Engine Enhances Audience Engagement You’ve seen them everywhere: shopping at Amazon, watching shows on Netflix, or discovering “people you may know” on LinkedIn. Recommendations engines allow you to view related content and products based on your online consumption behavior. For publishers, recommendations can be an especially powerful tool in executing your video strategy. They keep eyes on the page and increase click-throughs, strengthening retention when competition for user attention is fierce. These results came through loud and clear with the A/B test of JW Player’s Recommendations engine.

JW Player Offers a 482% ROI. Yes, You Read That Right

Register for our webinar on November 1 to discover the Total Economic Impact of JW Player   Investing in a video technology partner is a big decision. When it comes to measuring return on investment, it’s a good idea to consider factors like these:
  • Fill rate and CPM improvement
  • Incremental net revenue
  • Payback period
  • Deployment and operational cost savings
  • Scalability and infrastructure cost savings
We’ve made it easy for you to evaluate how these metrics stack up in JW Player. Our upcoming webinar with Business Insider and Forrester will discuss the Total Economic Impact that we offer video publishers. Come join us Wednesday, November 1, at 1 p.m. EDT.

Introducing JW Player’s New Analytics Overview!

We recently overhauled our Analytics Overview page with a modern design refresh and leveraging our brand new Reporting API. At JW Player we serve a variety of users, from content editors and developers to ad operations managers. We set out to build a clean and intuitive interface that provides at-a-glance value to everybody--even those who don’t normally geek out over data!  

Extend Your Insight With JW Player’s New Analytics Endpoint

  JW Player has recently released a brand new Analytics endpoint which allows users to access their Video and Advertising data programmatically! JW Player users are now able to pull JW Player data into their own application, data warehouse, or analytics tools like Looker, Domo, or Tableau.  JW data can be plugged into these tools without users having to implement their own frontend tracking & data processing engine. This is extremely useful for users that are managing multiple analytics platforms in addition to JW Player Analytics, but do not have time to visit each dashboard to pull reports and track individual metrics separately.

Redefining “Batch” in our Analytics Pipeline

  Much like the legendary Gordian Knot, sometimes when a problem becomes too thorny to solve, you just need to approach it from a different perspective. Especially in the fast-paced world of data, it’s tempting to devise complex systems when a simple one works just as well. A few months ago, the analytics team at JW Player started working on breaking apart the usage computation from our larger daily pipeline. This usage data needed to be more timely to help our customers avoid overage charges or unexpected loss of service. We called this new pipeline Usage-Mini because it would run more frequently on smaller batches of data as they arrive. As part of splitting apart the usage aggregation, we redesigned the pipeline, making one key decision that has led to huge improvements in performance, monitoring, and stability. This change was to reformulate our definition of batch from fixed time to fixed size. What’s the big deal about that? Keep reading to understand the impact of this simple choice.