As Small Business Saturday approaches, we would like to show our support for small businesses with a special promotion on our pro and premium player editions! These products offer streaming, branding, and analytics to help your business optimize video marketing.
JW Player understands small business…
Native VAST Ad Tag Waterfalling, Expanded Ad Scheduling, Chromecast Update
JW Player 6.10 is now available across all of our platforms. This release adds simplified and more powerful advertising capabilities along with expanded functionality for Google Chromecast.
JW Player Ads Edition now supports the IAB's VAST 3.0 and Video Multiple Ad Playlist 1.0 (VMAP 1.0) video ads standards. Each of these new specifications bring an array of new features and functionality that was not present in VAST 2.0. The updates aim to enhance the video advertising ecosystem by providing additional monetization mechanisms for publishers and better error reporting for ad networks. JW Player supports these standards as of our 6.8 release.
IntroductionJW Player is a great tool for showing off your video and audio files on the web. In addition to playing media, many users are also monetizing their content with the help of the player’s advertising capabilities. While showing ads before, after, and during your content is great, thanks to the robustness of our API, there are ways to get creative.
We are happy to announce today that we have expanded advertising support for mobile within the JW Player. The JW Player now enables the delivery of VAST-compliant, pre-roll advertising into smartphone and tablet devices, giving publishers increased opportunities to monetize their fast-growing mobile audiences. In addition, the JW Player includes an enhanced version of its advanced Advertising API which allows publishers to monetize live streaming events and to control ad scheduling across multiple networks. Together, these features help to further expand our leadership position in supporting the ad ecosystem, across both mobile and Web.