VPAID 2.0 Now Available in JW Player 7.1

JW Player 7 now supports VPAID 2.0, the IAB standard that allows interactive video ad units to play in HTML5 without the use of Flash. VPAID 2.0 allows a video player to render a JavaScript creative provided within a VAST tag. These JavaScript creatives add interactive elements, allowing the viewer to choose their own experience or to get additional information about the product advertised. These creatives can also be used to communicate with an ad server to better target ads to the viewing environment. vpaid 2.0 html5 and JS

Google IMA & MPEG-DASH in JW Player SDK for Android & iOS

The JW Player mobile team is excited to bring you the latest features for building a native iOS or Android video player in your apps and monetizing your content. Our newest releases have focused on adding features for advertising, including Google IMA, and adding streaming support for MPEG-DASH. Please read on for more details.
android mpeg-dash

New Google Interactive Media Ads (IMA) Support

ima  Today we updated our Google Interactive Media Ads (IMA) SDK integration to provide the SDK’s complete suite of functionality. This adds new features not previously supported, makes old mechanisms easier, removes inconsistencies, and ultimately aims to provide the best experience possible with Google’s ad monetization tools.

JW Player Launches Android SDK Public Beta

We're pleased to announce the Public Beta release of our JW Player SDK for Android. This software developer kit (SDK) enables publishers to easily build the JW Player video and advertising features they love into native Android apps. Cisco predicts that by 2018, two-thirds of the world's mobile data traffic will be video content. According to ComScore, 47% of Internet traffic is attributed to mobile apps (more than desktops) and the average mobile consumer spends 86% of their time using mobile apps. JW Player for Android SDK opens this fast-growing world of native mobile apps to the community of over two million web sites that use JW Player. At the same time, this SDK empowers publishers new to JW Player to include video and audio streaming in their native Android apps. This is our first SDK for devices, and more are coming, including iOS. Also, with the recent addition of Google Chromecast support for our desktop players, we are delivering broader device coverage for publishers to expand their audiences and increase monetization on traditional TV screens. We have a similar goal with all of our SDKs: to provide publishers with more opportunities for delivering video content and ads to phones, tablets, OTT boxes, TVs and other devices.

Introducing JW Player 6.10

Native VAST Ad Tag Waterfalling, Expanded Ad Scheduling, Chromecast Update

JW Player 6.10 is now available across all of our platforms. This release adds simplified and more powerful advertising capabilities along with expanded functionality for Google Chromecast.

VAST 3 and VMAP 1 – Supporting New Standards in Video Ads

JW Player Ads Edition now supports the IAB's VAST 3.0 and Video Multiple Ad Playlist 1.0 (VMAP 1.0) video ads standards. Each of these new specifications bring an array of new features and functionality that was not present in VAST 2.0. The updates aim to enhance the video advertising ecosystem by providing additional monetization mechanisms for publishers and better error reporting for ad networks. JW Player supports these standards as of our 6.8 release.

Video Ad Technology

As more overall video consumption moves online, Video advertising has experienced significant growth over the past several years.  The Interactive Advertising Bureau’s (IAB) annual Internet Advertising Revenue Report (U.S.) has shown an annual growth rate (CAGR) of more than 30% per year since 2007.  PricewaterhouseCoopers’ “Global Media Outlook” supports this position, projecting growth in the video’s share in overall advertising revenue to over $12 billion in 2017.
video-revenues-2008-2017
source: PWC Global Media Outlook

Monetize your games with JW Player Video Ads

Introduction

JW Player is a great tool for showing off your video and audio files on the web. In addition to playing media, many users are also monetizing their content with the help of the player’s advertising capabilities. While showing ads before, after, and during your content is great, thanks to the robustness of our API, there are ways to get creative. JW Player ad over a game

JW Player Expands Advertising Support For Mobile

We are happy to announce today that we have expanded advertising support for mobile within the JW Player. The JW Player now enables the delivery of VAST-compliant, pre-roll advertising into smartphone and tablet devices, giving publishers increased opportunities to monetize their fast-growing mobile audiences.  In addition, the JW Player includes an enhanced version of its advanced Advertising API which allows publishers to monetize live streaming events and to control ad scheduling across multiple networks.  Together, these features help to further expand our leadership position in supporting the ad ecosystem, across both mobile and Web.