The most important observations about the digital video industry from our second annual Insights London event.Publishers, broadcasters, and brands across the globe are dealing with one of the most crowded and competitive global media environments in recent memory. With video projected to become 80% of internet traffic by 2020, all segments of media - from advertising to editorial to technology - need to come together as premium publishers struggle to succeed in this new normal.
This year’s Insights conference in London brought together some of the top minds in the video, advertising, creative, and technology industries.On Thursday, November 15th, JW Player convened its second annual Insights London conference to host an afternoon of discussions centered around the topic of business growth through video intelligence.
Wieden+Kennedy London CEO and Expedia EU CMO join a day of discussion around digital video and advertising.Registration is now open for the second annual JW Player London Insights Conference on November 15th. Building off of its New York Insights event earlier this year the company has announced its full agenda of speakers.
Breaking down how JW Player’s VP of programmatic advertising, Darjan Milojkovic, thinks about Video Ad Serving Template (VAST) errors.
VAST error codes enable the player to communicate back to the ad server to explain why a video tag didn't serve an impression to the user.
Despite being labeled an error, not all VAST errors indicate a technical malfunction. On the contrary, you can even argue that some of them are good – even necessary for programmatic advertising.
Perspectives from this year’s IBC Show by JW Player’s Co-founder and Head of Strategic Partnerships, Brian RifkinEvery year broadcasters and media company executives from around the globe fly to Amsterdam for the IBC Show. Personally, I have been coming to the show for the past five years and am always interested in what folks are excited, and worried, about.
Audiences today have an almost limitless amount of content to choose from which makes it increasingly challenging to capture their attention.
According to Cisco, video will represent 80% of all internet traffic by 2021. Ahead of the 2018 IBC Show, Brian Rifkin, Co-founder & Head of Strategic Partnerships, dives into how media companies and broadcasters can prepare now for a video-based future.
Check out the full article here.
JW Player worked with Penske Media to improve viewer engagement and monetization.
Penske has built a media empire by bringing together some of the top names in entertainment, music, and fashion. With brands such as Variety, Rolling Stone, and WWD, you most likely have recently turned to a Penkse publication for the inside scoop on your favorite band or designer.
However, in order to fund the great journalism that goes on at these publications, Penske needed a video and technology partner that could significantly expand its viewer engagement and monetization opportunities - and that’s where JW Player comes in.
In our newest case study, learn how JW Player helped Penske drive a 20% lift in ad revenues and an 18x increase in video plays for Variety. Download the full version here.
Our comprehensive guide to making video your #1 source of revenue
It's a good time to be in video. But it's not exactly easy getting into video. Some think it's as simple as putting content online and watching the views (and revenue) roll in. But nothing could be further from the truth.
How the nature website scaled its business with 6-second mobile preroll ads and A/B testing
Tigers attacking bears. Alligators fighting pythons. Lions tackling hyenas. Such is the addictive drama that unfolds every day on the nature video website Roaring Earth. The niche publisher has mushroomed into a profitable online destination 30 million views strong. At JW Insights 2018, CEO Jan Renner shared how a viewer-centric monetization strategy helped Roaring Earth scale its business.