How CafeMedia uses holiday-themed content to maximize CPMs

CafeMedia empowers the world’s best creators and independent publishers to grow thriving businesses for the long term. Under CafeMedia and AdThrive brands, the network manages digital advertising sales and technology and a growing number of services for more than 3,000 creators and independent publishers, making it the leader in advertising and creator services. CafeMedia ranks as the 10th largest digital property in the U.S. and #1 in Food, Family, Home, and Lifestyle—with a reach of nearly 175M monthly unique visitors in the U.S. alone.

During the Q4 holiday season, CafeMedia’s network of 3,000+ independent publishers see an increase in advertising CPMs around certain themes and segments, especially for holiday-themed food and recipe content.

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“The contextual targeting we pass to our demand partners enables us to target video deals to videos that appear within contextually relevant holiday content, boosting demand and CPMs during the holiday season.” — Regan Moran, Video Business Lead, CafeMedia

JW Player’s latest playbook, Video Best Practices for the 2021 Q4 Holiday Shopping Season, includes video marketing best practices tied to unique insights from holiday season ad segments. In the lead up to the holiday season, there has been a 291.77% increase in US holiday shopping themed video content year-over-year from 2020 to 2021 and a 98.99% increase globally. 

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For more insights on video publisher best practices during the holidays, download the exclusive JW Player report.

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