Engineering Mentorship, Culture, and Personal Growth

With a focus on solving pressing engineering problems, it is easy to take for granted the wealth of knowledge and experience that the executives in your company have.

Pablo Calamera is the CTO for JW Player. In his role, he oversees all aspects of technology development and technical operations. His prior technology executive roles range from startups to public companies including iconic enterprises like Vonage, iHeartRadio, and Apple.

Recently, he sat down to chat with Change Wave’s (by Treehouse) Tim Nicklas . In this podcast, Pablo offers insights about:

5 Tips to Boost Video CPMs by Setting Up Your Ad Demand Stack - Part 5

Video publishing is a complicated operation. Over the course of our series on Video Publishing Best Practices, we've covered audience, speed, viewability, content, and user experience, all of which are fundamental to amplifying video CPMs.

While a successful video strategy couldn't exist without these elements, there is one more aspect of video publishing to consider before you put your game plan into effect: optimizing your technical performance and ad demand stack.

5 Tips to Boost Video CPMs by Knowing Your Users - Part 4

Know your audience is one of those sayings that applies to just about everyone, from keynote speakers to stand-up comedians—and yes, site publishers, too.

When your objective is to boost your video ad CPM rates, you've got to get inside your viewers' heads. Determining who they are, how they're finding their way to your site, and what they hope to see when they get there allows you to tweak your video viewing experience to meet their specific needs.

In this fourth installment of our Video Publishing Best Practices Series, we'll look at how customizing your video strategy to your unique audience can lead to a better return on investment for your advertising partners.

5 Tips to Boost Video CPMs By Building Your Content Library - Part 3

So far in our Video Publishing Best Practices Series we've covered the role that user experience and viewability play in video monetization — but none of that can exist without content. How you source and present your videos, and the placement of your clients' ads within them, influences metrics ranging from views and return visits to audience retention and subscription rates.

What follows is a set of guidelines designed to help you make the most of the video content on your site in the interest of creating the optimal experience for the user and advertiser.

5 Tips to Boost Video CPMs By Showing Off Your Content - Part 2

What does it take to create a video viewing experience so seamless and effectual that advertisers will happily pay higher rates? In the first installment of this series, we explored UX and its impact on video monetization. While great experience — from faster load times to a mobile-friendly format — contributes to success, there's more to creating an effective video publishing strategy.

The way you present and position video content on your page influences everything from view-throughs to engagement rates. The goal for all publishers is to create an optimal experience for the user and advertiser.

With that in mind, here are five best practices for improving the appearance of your video content and increasing the value of your ad inventory.

5 Tips to Maximize Video CPMs by Focusing on User Experience - Part 1

When it comes to web publishing, user experience (UX) is everything; no matter the nature of your site, a positive experience can have a direct impact on your business. With online video expected to represent 82 percent of consumer Internet traffic by the year 2021, the opportunity to prioritize monetization and boost video CPMs is greater than ever before.

A focus on user experience design offers other benefits to media companies as well, including its favorable effect on search rankings. Let's take a look at five ways to optimize your site's UX for both the benefit of your company and advertisers.

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