What's Next for Video in 2018?

JW Player Leaders Predict What’s in Store for Video Next Year

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As 2017 winds down, we look ahead to the most important trends and opportunities in the future of video. From shorter mobile video ads to the rise of native apps and machine learning, the evolution of the industry is only just beginning.

The Playback

Top headlines and news across the digital video industry, curated each week by JW Player

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Not All Video Plays Are Created Equal

Part 1 of 5 from JW Player's “Anatomy of a Video” Series

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There’s a common misconception in the world of video: Most people think a video play is just a video play. Click a button and the content begins.

The Playback

Top headlines and news across the digital video industry, curated each week by JW Player

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JW London Insights

Recapping our first conference in England’s capital

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JW London Insights was a success! We were so happy to explore the future of visual storytelling and digital advertising with experts around the industry and some of the best video publishers from across the UK and Europe. The event not only provided great insight into being a video-first publisher, but it featured conversations on hot topics like virtual reality and the fight against fraud in video advertising.

The Art and Science of Visual Storytelling

A conversation between Framestore’s Mike McGee and The Drum’s Cameron Clarke at JW London Insights

If you’ve seen a special-effects movie in the last 30 years, you’ve probably enjoyed the work of master storyteller Mike McGee. The Oscar-winning cofounder of Framestore, the legendary digital effects firm behind movies like Gravity and Paddington, sat down for a fireside chat with The Drum’s Cameron Clarke at JW London Insights. The conversation—one of the most celebrated at the conference—shed light on what it means to tell stories in the digital (virtual reality) age and the spectacular power that video brings to the picture.

Below is an edited Q&A featuring excerpts from the fireside chat.

5 Questions Every Ad-Supported Video Publisher Should Ask Before Jumping into OTT

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For digital video publishers, over-the-top (OTT) content delivery has become an increasingly attractive option over the past several years. By delivering quality content straight to internet-connected devices, publishers of ad-supported video on-demand (AVOD)  can generate new revenues, reach new audiences, and engage their viewers inside an immersive new environment.

According to comScore, OTT content was viewed in 51 million homes this past April, up 16% from six months prior. As more people gain access to reliable broadband internet, OTT is poised to become a crucial piece of the puzzle for video publishers of all shapes and sizes.