The Playback
Top headlines and news across the digital video industry, curated each week by JW Player

Facebook Watch, independent media, referral traffic: What’s doomed in media in 2018 (Digiday) JW Player’s Brian Rifkin predicts the death of long-form ads in 2018: “We’ll see ad length decrease to meet the demands of short-form video viewers. Six- to 15-second ads will dominate by the end of 2018.”