Has setting up a live stream ever given you a headache?It used to be the case that setting up a live stream involved many steps and a lot of technical expertise. JW Player wanted to make the process much easier, so we created JW Live.
Here's how JW Live is different
IntroductionFor publishers, a viral video is the holy grail of online video. Besides the immediate spike in ad revenue, a viral video can do wonders for brand recognition and long-term growth. Dollar Shave Club is a recent example of a small company that rode a viral video success to a billion dollar acquisition. There’s no question that publishers want their videos to go viral, but cracking the code to predictably creating viral content is a different beast. The goal of this article is to understand how to set your video up for virality: in particular, the necessary search engine optimization (SEO) that allows viewers to discover video content relevant to their interests. Finally, I’ll touch on the intangible UX factors that make a viral video special and how UX plays a role in searching and interacting with video content.
Architecture of the evaluation tool