With 2014 in full swing, I thought it would be a good time to reflect on the last twelve months for JW Player and look forward to what we believe will be an exciting year.
For JW Player, 2013 was a transformative year. Adoption of our products continued to grow at a break-neck pace. To help give you a sense, from November to December, the number of impressions that passed through a JW Player increased by 1 billion streams, while the number of unique viewers watching video on our products increased by 60 million people. That's just our month-over-month growth. In total, nearly 8 billion streams and 700 million unique viewers watched video on our products in December alone! Not a day goes by where we are not amazed by our scale. When we started this company, we could not have imagined seeing that type of growth and are excited at what 2014 has in store.
In 2013, we also decided to re-brand the company from LongTail Video to JW Player. While making such a change was a massive undertaking, aligning our company brand with the product we were known best for - the JW Player - was a no-brainer. If you like, you can read about our rationale for the change here. Needless to say, we are very pleased with results thus far and believe there is a ton of potential to build upon in 2014.