Premium HLS Streaming EverywhereJW Player 6.11 is now available across all of our platforms. This release dramatically improves HLS functionality and supports new features from Apple’s latest specification. With 6.11, any site that uses JW Player gains access to premium video player functionality typically only available from services like Netflix, Hulu+, and Amazon Prime Video.
As Small Business Saturday approaches, we would like to show our support for small businesses with a special promotion on our pro and premium player editions! These products offer streaming, branding, and analytics to help your business optimize video marketing.
JW Player understands small business…
JW Player’s VP of Devices, John Luther, will be presenting at Streaming Media West next week! John will be a speaker on the panel “Replacing Flash: Adaptive Streaming and DRM in HTML5” on Tuesday (11/18th) from 2:45-3:30pm.
John will discuss the…
Update: JW7 is now available. Check it out here.
Come meet our very own Jeroen Wijering at the 2014 IBC Conference in Amsterdam from September 13th-14th. IBC is the global meeting place for everyone engaged in creating, managing and delivering the future of electronic media and entertainment…
Native VAST Ad Tag Waterfalling, Expanded Ad Scheduling, Chromecast Update
JW Player 6.10 is now available across all of our platforms. This release adds simplified and more powerful advertising capabilities along with expanded functionality for Google Chromecast.
Improved Advertising Capabilities
As video advertising continues to rapidly grow in popularity, we strive to deliver new functionality to help publishers take advantage of this monetization opportunity. In JW Player 6.10 Ads Edition we added new and simplified capabilities for VAST Ad Tag Waterfalling and Ad Scheduling. The ads control bar has also been refined based on many customer requests to fade away after the ad starts playing.
Native VAST Ad Tag Waterfalling
JW Player 6.8 Ads Edition was the first to implement VAST 3.0 video advertising in a simple, straightforward way, supporting VAST tags from nearly any Ad Server/Network. JW Player 6.10 Ads Edition builds on this industry-leading VAST capability by adding native Ad Waterfalling support.
To better understand the value of Ad Waterfalling, lets look at the problem it is trying to solve: Ad Fill Rate. When a video player makes an ad request, there is the potential for that ad request to not return an ad. The Ad Fill rate is the percentage of ad requests that are fulfilled and return an ad. In practice, this means that publishers are not able to monetize every video play.