JW Player Releases First “Trends in Online Video" Report

Today we released our first quarterly JW Trends in Online Video report, which looks at the state of online video across six continents. Data reviewed includes findings for trends across our global network of video publishers and aggregate growth relative to large scale online video services. read our trends report

Introducing JW Player 6.11 – Industry Leading HLS

Premium HLS Streaming Everywhere

JW Player 6.11 is now available across all of our platforms. This release dramatically improves HLS functionality and supports new features from Apple’s latest specification. With 6.11, any site that uses JW Player gains access to premium video player functionality typically only available from services like Netflix, Hulu+, and Amazon Prime Video. HLS

JW Player Launches Android SDK Public Beta

We're pleased to announce the Public Beta release of our JW Player SDK for Android. This software developer kit (SDK) enables publishers to easily build the JW Player video and advertising features they love into native Android apps. Cisco predicts that by 2018, two-thirds of the world's mobile data traffic will be video content. According to ComScore, 47% of Internet traffic is attributed to mobile apps (more than desktops) and the average mobile consumer spends 86% of their time using mobile apps. JW Player for Android SDK opens this fast-growing world of native mobile apps to the community of over two million web sites that use JW Player. At the same time, this SDK empowers publishers new to JW Player to include video and audio streaming in their native Android apps. This is our first SDK for devices, and more are coming, including iOS. Also, with the recent addition of Google Chromecast support for our desktop players, we are delivering broader device coverage for publishers to expand their audiences and increase monetization on traditional TV screens. We have a similar goal with all of our SDKs: to provide publishers with more opportunities for delivering video content and ads to phones, tablets, OTT boxes, TVs and other devices.

JW Player Supports Net Neutrality

You might have noticed a “spinning logo” banner on the JW Player Labs site today. We are participating in the 2014 Internet Slowdown. The banner will only be shown today, and only once to each site visitor. We aren’t actually slowing down our site or software. The Slowdown is a coordinated symbolic act to raise awareness of the Net Neutrality debate. On the Internet, all data on the network is treated equally--it is a neutral, level playing field. The pages that are served from your personal blog are given no more or less priority than pages from other sites on the Web, even giants like Google or Facebook. The same is true for Skype calls, Netflix movies, and any other application that uses the Internet to transmit data packets. battle3

Introducing JW Player 6.10

Native VAST Ad Tag Waterfalling, Expanded Ad Scheduling, Chromecast Update

JW Player 6.10 is now available across all of our platforms. This release adds simplified and more powerful advertising capabilities along with expanded functionality for Google Chromecast.

Improved Advertising Capabilities

As video advertising continues to rapidly grow in popularity, we strive to deliver new functionality to help publishers take advantage of this monetization opportunity. In JW Player 6.10 Ads Edition we added new and simplified capabilities for VAST Ad Tag Waterfalling and Ad Scheduling. The ads control bar has also been refined based on many customer requests to fade away after the ad starts playing.

Native VAST Ad Tag Waterfalling

JW Player 6.8 Ads Edition was the first to implement VAST 3.0 video advertising in a simple, straightforward way, supporting VAST tags from nearly any Ad Server/Network. JW Player 6.10 Ads Edition builds on this industry-leading VAST capability by adding native Ad Waterfalling support.

To better understand the value of Ad Waterfalling, lets look at the problem it is trying to solve: Ad Fill Rate. When a video player makes an ad request, there is the potential for that ad request to not return an ad. The Ad Fill rate is the percentage of ad requests that are fulfilled and return an ad. In practice, this means that publishers are not able to monetize every video play.

JW Player Customers Go Live with Chromecast

As the new kid (CTO that is) on the block, I’m excited to share that a number of our customers including Baeblemusic, SnagFilms, and RiffTrax have gone live using JW Player’s Chromecast integration for their video player deployments, enabling users to interact with their content on the big screen. Our customers have enabled streaming of free movies, TV shows, music videos, artist interviews, movie trailers, video game highlights, video gameplay, and paid original video content for their users via this integration. These rollouts rapidly follow the launch of Chromecast support in July, which enables users to cast video onto a Chromecast connected TV and then use their computer as a remote control. JW Player is the only standalone web video player on the market offering Chromecast streaming that is fully integrated with standards-based VAST video advertising, as well as the ability to customize the look and feel of the branded video player in the primary screen. Keep reading to see more of our amazing Chromecast customer integrations! chrome

Designing a Better World: Seamless Technology

JW to speak at UX Panel

Jeroen Wijering, the creator of JW Player will be part of a panel discussion this Tuesday at the Meetup.com headquarters, and he will be discussing the evolving concept of “seamless technology”. Jeroen will be joined by Will McLeod of Keen Home, Daniel Klainbaum of Moment Design, and David Antunes of Applico, Inc. Each of the panelists have their own ideas of what “seamless technology” means to them and to our future, and we can’t wait to be a part of the discussion that will follow. We would love for you to join us at the Panel! You’ll have a chance to ask Jeroen and the other panelists questions, as well as enjoy a drink or two at the Meetup Headquarters. To RSVP (it’s free!) and find more information, head over to the event page on Meetup.com.