This post will try to peel away some of the layers of confusion surrounding media conversion by describing how media are stored, why you might want to convert from one format to another, and tools you can use to do it.
To call HTML5 Video a hype would be an understatement. Every week, major tech companies announce improved support or new breakthroughs. Literally hundreds of new blogposts a day pop up on Google's blog search. In this debate, no company is as vocal as Apple.
We're pleased to announce the release of the JW Player for Flash Version 5.2. One of the JW Player's strongest features is its flexible skinning model. Our focus for JW5.2 has been on improving on its XML/PNG skinning abilities.
We've also fixed over 30 discrete bugs, and added a number of performance and feature enhancements.
Several months ago, Google bought ON2, the company behind the successful video codecs VP6 (used in Flash) and VP7 (used in Skype). Ever since the first rumors of this acquisition emerged, the online video community has speculated what this would mean for HTML5 video and its current issues around codec support.
Many of our customers use video as a means of showcasing their products. Whether a website’s purpose is to sell t-shirts or network routers, video creates an interactive and engaging experience for users to learn about the benefits of the product. Combine video with the reach of the world wide web, and you have an effective viral marketing campaign. But beyond describing the virtues of what you’re selling, you’ll actually want to sell it.
Today, we're pleased to announce the beta release of the JW Player for HTML5. The JW Player for HTML5 leverages new technology within modern web browsers to playback video without the need for plugins or addons. This has the potential to improve both user experience and performance, especially as browsers begin to take advantage of the hardware-based video decoding available on most devices.
That having been said, no browser on the market today has the extensive playback capability of the JW Player for Flash. For that reason, we've built in a seamless fallback for those viewers who can't take advantage of these improvements.
Online video is an exciting field to work in. As creator of the JW Player, I'm privileged to be at the forefront of the industry. Every week, our team receives thousands of emails from web developers regarding various bug reports, product feature requests and general thoughts about the online video space. In these emails, we've seen a growing interest in HTML5, since its video implementation allows web developers to independently control video content.
Bits on the Run is the newest addition to our family of products; an easy to use and affordable online video platform for streaming, hosting, and transcoding. The cool thing about Bits on the Run is that you can actually access all functionalities through our API, allowing you to build video transcoding, management and streaming capabilities in your own site or CMS.
Already serving thousands of customers, Bits on the Run is fully compatible with the JW Player and provides Web Publishers with affordable and flexible video publishing tools. Some of the most exciting features (in our opinion) are:
We are very pleased to announce that LongTail Video has merged with our long-time partner, Bits on the Run! View the official press release here.
Since our founding, LongTail Video has focused on providing simple, easy-to-use solutions for publishers seeking to publish and monetize their video online. With the help and support of our community, our products - which include the JW Player, the AdSolution, and AddOns - have gained tremendous traction in the market and are actively used on over a million web sites.