Online video is slowing becoming ubiquitous - used more and more by publishers to promote their products and services to their customers. So how do you measure just how ubiquitous it has become? Our Answer: Video Analytics.
It is becoming increasingly important to analyze video performance. For example, retailers want to know if their video marketing efforts increase sales. Publishers want to know which type of videos (and accompanying advertisements) have the greatest return on investment. Foundations want to know if their video bulletins are successfully increasing awareness of their mission. Analytics are both intriguing and insightful across many industries.