Article Matching

Article Matching from JW Player provides media companies with the ability to automatically insert a relevant video from their content library into any post.

Deepen Audience Engagement

Increase audience engagement by surfacing video content that directly correlates with your article. Article matching drives over 20% more plays and click-to-play rate increases of over 70% compared to trending or manual playlists.

Increase Video Plays and Ad Revenue

Our publishers report that 60%+ of their articles do not have associated video content, a missed opportunity to monetize. Save time with our seamless workflow integration & automatically add relevant videos to every article from the moment it goes live.

Learn About Video Recommendations

Engage viewers and keep them watching. By turning on Recommendations, JW customers enjoy an average 45% more plays and a 20% advertising revenue lift.