JW Player Ads Fully Supports the IAB VAST and VPAID Standards

What it Means

  • IAB - Interactive Advertising Bureau
  • VAST - Video Ad Serving Template Standard
    Standardizes communication requirements between video players and ad servers
  • VPAID - Video Player-Ad Interface Definition
    Standardizes communication between video players and in-stream video advertising

What it Means For Publishers

  • You can serve video ads in your JW Player by simply supplying a VAST Tag (URL for your ad)
  • You can use JW Player Ads with virtually any ad server or ad network
  • You can choose many ad types:
    • Linear ads (pre-, mid-, or post- rolls that take over the full video view)
    • Non-linear ads (ads running parallel to the video content)